Buttz
Clearer sizing and a full site redesign that lifted conversion 36%
Notes
- Buttz sells underwear in three sizes that fit XS to 5XL, but their old site buried that story. We built a custom size finder that takes height, weight, and body type and returns a size recommendation, a collection link, and relevant product suggestions in one interaction. On top of that, we restructured the entire site to surface all main product lines, tightened PLP-to-collection linking across the three size ranges, and added cart cross-sells throughout. The whole site runs on a branded Shopify layout that matches the energy of the product. Within the first 30-days we gained a 36% conversion rate lift.
Stack
- Shopify
Partners
- Harper Daniel - UX/UI & Frontend Development
Live URL
Timeline
- Updated July 2026
Toyah Diebel
CEO
"Instead of forcing our brand into existing limitations, you found ways to make the website and design work for us. The result feels super premium, more flexible, and much more Buttz."
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