https://shovel.studio

Shapeful design systems for
ecomm at scale

Profile

  • Shovel is a design and development studio specializing in e-commerce experiences looking to elevate their digital footprint. We have a track record of building systems from the ground up across DTC products where brand experience is inseparable from the purchase experience.
  • Our typical clients are in the range of $1-$15M a year in revenue.

Digital Servicing

  • UX/UI Design
  • Brand Design
  • Information Architecture
  • E-Commerce (Shopify Plus)
  • Frontend Development

CaseStudies

Brand & Shopify Redesign

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037_Hours

One design system across 3 channels and 4 product lines.

Roman Hessary

Founder @ Hours

"Nice and efficient to work with. Also, a good eye and understanding of other strong websites (like Acne, etc.)"

Shopify Plus Redesign

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038_Godspeed

X% increase in DTC Shopify conversion

Chris

Co-founder @ Godspeed NYC

"Nice and efficient to work with. Also, a good eye and understanding of other strong websites (like Acne, etc.), so there is a certain level of trust."

015_Forms

5.9% conversion with 12.9% email sign ups

013_Little_Otter_Health

$9.5M+ raised during our ongoing partnership

017_APOC

2x conversion and +14% AOV on 6,000 products

039_Buttz

2x conversion and +14% AOV on 6,000 products

Brand

Category

  • Fashion, B2B
  • Fashion, Womenswear
  • Fashion, B2B
  • Fashion, Art, Community
  • Startup, Healthcare
  • Fashion, Retail
  • Startup, AI
  • Startup, AI
  • Fashion
  • Fashion, Retail
  • Community, Non-profit
  • Community, Retailer
  • Real Estate

Stack

Explore all work

Every idea and design decision is meant to move towards best-in-class work

Shovel’s core principles

Be water

Every website we build is not a website. It’s a scalable design system that carries across every channel a brand lives in

The details are not the details

Great digital experiences don't choose between functional and memorable. The perfect interface must be easy to use and impossible to forget

Absorb what is useful

Good design listens to data first, then trusts the eye to go further

Stay foolish

Honest feedback at the start costs less than polite silence at the end

For the teenage self

The work should always technically, visually, and strategically hold up after go-live. More importantly there’s always a dash of child-like imagination included

A thousand nos

Do fewer things well than many things mildly

Resources & tools

Sign up for Gravel

Weekly notes for creative operators. Get the tools we use for ecomm design and studio work. Learn Figma systems and content ops w/ Blaze

Jules Volleburg

Co-Founder

@ APOC

""Nice and efficient to work with. Also, a good eye and understanding of other strong websites (like Acne, etc.), so there is a certain level of trust.""

Jules Volleburg

Co-Founder

@ APOC

""Nice and efficient to work with. Also, a good eye and understanding of other strong websites (like Acne, etc.), so there is a certain level of trust.""

Jules Volleburg

Co-Founder

@ APOC

""Nice and efficient to work with. Also, a good eye and understanding of other strong websites (like Acne, etc.), so there is a certain level of trust.""

Nice words from partners :)

Meet w/ Blaze

I've been posting videos since I was 12. YouTube first, then whatever platform came next. The content was always about whatever I was building at the time. Skateboarding, streetwear brands, video games. Web design took over around 2020. The hobby eventually became the job. The audience followed the work and the work got better because of the audience. Running a studio co-exists with being a creator. By 2024 that loop had a name: Shovel. The studio runs on a contractor model with senior international talent across design and development. Over 100,000 followers across Instagram and TikTok watch the work happen in real time.