https://shovel.studio

Hours
A full brand rebuild added six figures in monthly revenue in 90 days

Shoulder Hoodie in black, editorial model, size selector Hours Collection Shopify homepage and product page design for men's streetwear brand

Notes

  • Hours Collection needed a complete brand identity built from scratch across four product lines: Blanks, Signature, Graphics, and Accessories. Roman the Founder wanted the brand to outgrow its Instagram origins and establish a lasting audience presence. Shovel designed a wordmark, type system, and color palette, then extended that identity across the Shopify store, email, and new app launch before building the full site.
  • Ninety days post-launch, conversion rate climbed +4% and average order value climbed +4%, producing six figures in additional monthly revenue at current traffic levels. The build also earned a Site of Sites feature.
  • Shovel now runs ongoing design CRO for Hours Collection, testing layout, content comparisons, and UX changes against live store data. Early test rounds are reshaping how the team approaches PDP and collection page design.

Stack

  • Shopify

Live URL

Timeline

  • Launched April 2026 · Updated July 2026
Hours Collection Shopify homepage design with oversized editorial typography and menswear hero image
Hours Collection Signature brand identity monogram design on cobalt blue background
Hours Collection Shopify product page design for Blanks Collection baggy sweatpants with reviews
Hours Collection Shopify navigation design with category and collection flyout menu
Hours Collection brand identity design showing four product line wordmarks and typography system
Hours Collection mobile collection page design with quick-add size selector on iPhone
Hours Collection Shopify navigation design with category and collection flyout menu
Hours Collection app and email design for SS26 Signature campaign with editorial street photography

Roman Hessary

Founder

"I’m very thoroughly impressed… you’ve understood the brand from a perspective that sometimes feels like it’s like an internal dialogue… I think it captured our minimalism but made it feel very premium."

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